The Framework

Signal. Driver. Action. Owner. Outcome.

Every Encore report, review, and recommendation follows the same five steps, so a health plan always knows what changed, why, what Encore proposes, who owns it, and whether it worked.

01 SIGNAL

Identify what the data is telling us

Conversion, effectuation, persistency, quality, member experience, and economics read together.

02 DRIVER

Understand what is behind it

Lead source, routing, benefits, agent behavior, and market conditions, traced to the signal.

03 ACTION

Determine the right response

The highest-leverage intervention rather than the most visible one, with the alternatives considered.

04 OWNER

Assign responsibility and drive execution

A named owner on the Encore side or the plan side, with a date, in a review both sides attend.

05 OUTCOME

Measure results and create what is next

What worked and what did not goes back into the record and becomes the next signal.

How It Works

Know what's happening. Understand what's driving it. Act with confidence.

Encore's approach runs in three movements, and each one ends in a decision the health plan can act on.

01.
Identify

Identify the performance signals that matter and define the opportunity or challenge they represent.

02.
Understand

Understand the drivers behind the signal: lead source, routing, benefits, market conditions, agent behavior, quality, persistency, and commercial structure.

03.
Act

Recommend the response, assign an owner, support execution, and measure whether the intervention produced the intended result.

Performance View

Most dashboards confirm what already happened.

Encore's Performance View is built to do something different: expose the relationships behind performance, identify the highest-leverage intervention, and create a shared record of what Encore and the health plan will do next.

Conversion is never shown alone. It sits beside effectuation, persistency, quality, member experience, and program economics so a strong number in one column cannot hide a problem in another.

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Accountability layer
OWNERS
ACTION
Benefits confirmation step, all inbound markets
Encore lead
ACTION
QA sampling on plan referral calls
Plan sales ops
ACTION
Routing rule review, Phoenix Metro
Encore ops
Every open action has a name and a date before the review closes.
Direction layer
RECOMMENDATION
SIGNAL
Conversion climbing after the script change
Opportunity
DRIVER
Plan fit confirmed before the close
Confirmed
ACTION
Roll out to all inbound markets this week
Rolling out
Alternatives considered: hold to two markets, extend ramp.
Signal layer
BY LEAD SOURCE
Plan referral
44.2%
Inbound TV
42.3%
Digital
39.1%
Direct mail
36.4%
Where the drivers are moving before the outcomes show it.
Driver layer
8 WEEKS
Conversion beside effectuation, week over week.
Outcome layer
WEEK 42
CONVERSION
39.4%
EFFECTUATION
96.4%
PERSISTENCY
98.1%
QUALITY
96.1 average across all markets
On track
FLOOR
Service level 96%, longest wait 0:09
Live
The results the plan is accountable for, read together.
Decorative line pattern horizontal
Decorative line pattern horizontal
Let's Talk
Turn Performance Intelligence Into Action

Bring us the performance question on your desk. Encore will help identify the signal, the driver, and the response.