Encore Capability

Member Retention

Post-enrollment follow-up, early-signal outreach, and save campaigns that protect member fit and persistency.

Encore team
OUTREACH
Early-signal outreach reaching members before day 90
On track
Why Encore

Retention starts before the member wants to leave. Encore builds the program around that fact.

Most retention programs begin when a member calls to cancel. Encore begins at enrollment, follows the member through the first 90 days, and acts on the signals that predict disenrollment, so the save conversation is the exception rather than the strategy.

MEASURED ON
Conversion, effectuation, and persistency together
CADENCE
Weekly Performance View with a named owner per action
READINESS
Certified on your plan before the first call
COMMITMENT
Scope grows on performance, not on the contract
What's Included

Six places retention is won or lost.

Encore runs any of these as a standalone program or as a connected sequence, and reports each one on the same measures.

  • New-member follow-up. Welcome and expectation-setting outreach in the first weeks, when most disenrollment risk is created.
  • Rapid-disenrollment prevention. Early-signal outreach to members whose enrollment, utilization, or contact pattern says they are about to leave.
  • Targeted save campaigns. Focused outreach built around a specific driver: a benefit change, a network change, a competitor move, a billing issue.
  • Full-book outreach. Structured touchpoints across the membership, prioritized by risk and value rather than run as a blanket campaign.
  • Utilization and next-step support. Help members use what they bought, because members who use their plan stay on their plan.
  • Challenger retention. A measured alternative to the incumbent retention vendor, compared on save rate, persistency, and cost.
How It Runs

From leakage map to measured saves.

Encore team at work
  1. Map the leakage. Where members leave, when, and why, from enrollment data, reason codes, and the plan's own retention history.
  2. Design the intervention. Which members, which signal, which outreach, which script, and what the save conversation can offer.
  3. Certify and launch. Plan-specific training on benefits, network, billing, and brand behaviors, then a controlled launch with daily visibility.
  4. Measure and expand. Save rate and persistency beside cost, reviewed weekly through Performance Intelligence, and expanded where it works.
What We Measure

Measured together, never in isolation.

A strong number in one column cannot hide a problem in another. Every program reports these side by side, weekly, through the Performance View.

How Performance Intelligence works
  • Contact rate
  • Save rate
  • Rapid disenrollment
  • 90-day persistency
  • Reason-code mix
  • Member understanding
  • Effectuation

The first retention moment is enrollment.

A retained member is not created by a save script. The work begins with accurate expectations, appropriate plan fit, clear next steps, and a member experience that continues after the enrollment is submitted.

Encore connects enrollment quality, post-enrollment follow-up, targeted outreach, and save activity in one operating model instead of four disconnected vendors, and reports all of it on the same measures.

Every report ends with a next action.

Contact rate, save rate, reason codes, and persistency are read together, and each week closes with a recommendation, an owner, and a date.

More From Encore

Explore Encore's other capabilities.

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Let's Talk
Start a conversation with Encore.

Bring us the growth target, campaign, or performance gap on your desk. Encore will help define the operating model required to address it.