Encore Capability

Growth Intelligence

Connecting performance signals to market movement, channel strategy, and the next growth decision.

Encore team
INSIGHT
Plan referral leads converting highest this quarter
Opportunity
Why Encore

Your performance data already knows where the next growth decision is. Growth Intelligence finds it.

Encore reads market movement, lead source and channel results, benefit response signals, and retention risk together, then delivers a recommendation with an owner and a measure attached instead of a report that sits in a shared drive.

MEASURED ON
Conversion, effectuation, and persistency together
CADENCE
Weekly Performance View with a named owner per action
READINESS
Certified on your plan before the first call
COMMITMENT
Scope grows on performance, not on the contract
National View

Know where the next enrollment is coming from.

Growth Intelligence scores every market a plan operates in on conversion momentum, lead source yield, benefit response, and retention risk, then ranks where the next dollar of growth effort should go.

Lower opportunityHigher
Central FloridaHighest momentum
Southern CaliforniaVolume rising
North Carolina TriangleScript rollout
Phoenix MetroWatch
Opportunity index by state
Illustrative, sample data
What's Included

What Growth Intelligence looks at.

Growth Intelligence connects internal performance signals to market movement, channel strategy, retention risk, and campaign design, and ends in a decision.

  • Market and competitive movement. What is changing in the plan's service areas, and what the member conversations say about why.
  • Lead source and channel performance. Which sources convert, which effectuate, which persist, and what each one costs per retained member.
  • Benefit and value proposition signals. What members ask about, object to, and choose against, surfaced from thousands of conversations.
  • Retention risk patterns. Where leakage concentrates by market, product, source, and tenure, and what it points to.
  • Campaign design and timing. Which campaign, to whom, when, and what result would justify it.
  • Growth decision support. A written recommendation with the signal, the driver, the alternatives considered, and the measure that will prove it.
How It Runs

From open question to owned decision.

Encore team at work
  1. Frame the question. The growth decision on the plan's desk, the data available, and the measure that would settle it.
  2. Read the signals. Internal performance, market movement, and conversation signals from Encore's own programs where the plan allows.
  3. Prioritize and recommend. The opportunities ranked by potential impact, with a focused recommendation and the alternatives considered.
  4. Own the outcome. An owner, a date, and a measured result reported back through Performance Intelligence.
What We Measure

Measured together, never in isolation.

A strong number in one column cannot hide a problem in another. Every program reports these side by side, weekly, through the Performance View.

How Performance Intelligence works
  • Lead source yield
  • Channel cost per effectuated enrollment
  • Market share movement
  • Benefit response signals
  • Retention risk concentration
  • Campaign lift

Know where the opportunity is before your competitors do.

Where Performance View improves the current program, Growth Intelligence identifies the next growth decision: which market, which channel, which benefit message, which campaign, and what it should be measured on.

Encore's agents are in thousands of member conversations across markets and carriers, so the signals behind the data are heard directly rather than inferred from a spreadsheet.

Recommendations arrive with an owner attached.

Every opportunity is ranked by potential impact, paired with the alternatives considered, and handed to a named owner with the measure that will prove it.

More From Encore

Explore Encore's other capabilities.

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Decorative line pattern horizontal
Let's Talk
Start a conversation with Encore.

Bring us the growth target, campaign, or performance gap on your desk. Encore will help define the operating model required to address it.